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Update for Ruhr University Bochum's Corporate Design

Ruhr University Bochum's brand claim “Built to change” stands for change and innovation. We want to bring this claim to life visually – with a refreshed corporate design.

On this website you will find regular updates on the progress of the project.

All Information about the Project

Grafik: Zwei Hände, eine grüne und eine blaue, malen mit Stiften verschiedene Elemente: Ein blaues Quadrat, grüne Kreise und eine graue Fahne. Die Grafik kann von links nach rechts betrachtet als Projektplan verstanden werden.

How the New Corporate Design is Created

Here you will find an overview of the steps and milestones in the course of the project.

The course of the project

Invitation

A Look at the update Corporate Design

We invite all interested RUB employees to learn about the updated corporate design and ask any questions they may have:

  • 19.8., 14 pm to 15 pm

The sessions will be held via Zoom. If you are interested, please send an email to cd@rub.de with the subject line “Registration: Corporate Design Overview,” and you will receive the login information for the session.

Current Phase: Design Development

In our needs analysis, we collected opinions, wishes and suggestions from various Ruhr University Bochum stakeholder groups to ensure that the new design is tailored to the needs of all members of Ruhr University Bochum. We are now developing design guidelines on this basis.

This is how the design is developed

Grafik: Zwei Hände schreiben den Eigennamen der Ruhr-Universität Bochum - einmal vollständig und einmal als Abkürzung. Der vollständige Eigenname liegt auf einer runden grünen Fläche, die Abkürzung "RUB" liegt auf einer quadratischen blauen Fläche. Die Hand auf der grünen Fläche hält einen grünen Bleistift, die Hand auf der blauen Fläche hält einen blauen Kugelschreiber.

Background, goals and significance for RUB

Why a New Corporate Design?

Ruhr University Bochum continues to develop its corporate design so that it remains visible, recognizable and future-proof in a digital and international world.

Grafik: Zwei Hände, eine grüne und eine blaue, malen mit Stiften verschiedene Elemente: Ein blaues Quadrat, grüne Kreise und ein lila Fragezeichen.

Good to know

Frequently Asked Questions about the New Corporate Design

Here, we answer the most important questions about the development and introduction of the new corporate design.

Project Participants

Project Group

  • The group is made up of members of the Corporate Communications Department.
  • The process is supervised by the design and brand agency Radikant.

Project Management & Contact

Sonja
Israel

Administrative Department 8: Corporate Communications
Tasks
Project management
Email
cd@ruhr-uni-bochum.de
Website
Project: New corporate design for Ruhr University Bochum
Phone Number
+49 234 32 27669

Marke & Gestaltung

Built to change

Brand mission statement

Built to change

Konstruktion des RUB-Logos mit Hilfslinien.

Design & templates

To the Current Corporate Design

Bildliche beispielhafte Darstellung eines Doktorhuts
Corporate Communications
Services & contact
Services & contact
Graphic: Different colored areas, green, blue, white, grey, in different shapes. The silhouette of Ruhr University Bochum can be seen on two areas.

Graphic: Different colored areas, green, blue, white, grey, in different shapes. The silhouette of Ruhr University Bochum can be seen on two areas.  | Image: RUB

Graphic: Two hands write the proper name of Ruhr University Bochum - once in full and once as an abbreviation. The full proper name is on a round green area, the abbreviation "Ruhr University Bochum" is on a square blue area. The hand on the green area is holding a green pencil, the hand on the blue area is holding a blue ballpoint pen.

Graphic: Two hands write the proper name of Ruhr University Bochum - once in full and once as an abbreviation. The full proper name is on a round green area, the abbreviation "Ruhr University Bochum" is on a square blue area. The hand on the green area is holding a green pencil, the hand on the blue area is holding a blue ballpoint pen.  | Image: RUB

Graphic: Two hands, one green and one blue, draw various elements with pencils: a blue square, green circles and a gray flag. Viewed from left to right, the graphic can be understood as a project plan.

Graphic: Two hands, one green and one blue, draw various elements with pencils: a blue square, green circles and a gray flag. Viewed from left to right, the graphic can be understood as a project plan.  | Image: RUB

Graphic: Two hands, one green and one blue, draw different elements with pencils: a blue square, green circles and a purple question mark.

Graphic: Two hands, one green and one blue, draw different elements with pencils: a blue square, green circles and a purple question mark.  | Image: RUB

Built to change

Built to change  | Image: Chiari

Konstruktion des RUB-Logos mit Hilfslinien.

Konstruktion des RUB-Logos mit Hilfslinien.  | Image: Agentur der RUB

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