We are collecting opinions, wishes and suggestions to ensure that the new design is tailored to the needs of RUB members.
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RUB
New Corporate Design for Ruhr University Bochum
The Ruhr University Bochum (RUB) brand claim “Built to change” stands for change and innovation. We want to bring this claim to life visually – with a new corporate design.
This website will keep you updated on the progress of the project.
A corporate design is the visual signature of an organization and forms the basis of its visible identity. It creates a uniform design language that informs the appearance of internal and external communication.
In addition to the logo, traditional elements of a corporate design include:
- Color scheme: A defined palette that supports the visual identity.
- Design language: Clear design principles that reflect the character of the organization.
- Iconography: Consistent symbols and pictograms for different applications.
- Imagery: Style and type of images that convey the organization’s values and messages.
- Composition: Rules for the arrangement of elements that ensure recognition and consistency.
In addition, the corporate design defines how these design elements are used in different types of media – from print to digital.
A well thought-out corporate design unites form and function, ensures recognizability and conveys at first glance what an organization stands for.
Why a New Corporate Design?
The requirements for communication and design have changed: Today, the key factors are digital formats, accessibility and a clear visual language.
The new corporate design should:
- Reflect the Ruhr University Bochum’s new brand mission statement and make our values such as equal opportunities, diversity and change visible.
- Meet digital requirements and present information – especially on the web – in a more transparent, user-friendly and engaging way.
- Provide a unique selling point to be clearly recognizable in the competitive university landscape.
- Strengthen affiliation by giving the RUB brand a face for students and staff.
- Simplify visual communication and make the creation of materials more efficient through clear guidelines.
Go to RUB Brand Mission Statement
- Latest update: Needs assessment
- Design developement
- Brand portal concept
The project completion is planned for the first quarter of 2026.
Our revised design guidelines will then gradually be implemented in follow-up projects – for example on the websites.
What are the Next Steps?
Our aim is to develop a corporate design that is contemporary, functional and engaging – for everyone who teaches, studies and works at Ruhr University Bochum. We are currently in the analysis phase: We are collecting opinions, wishes and suggestions to ensure that the new design is tailored to the needs of all RUB members.
Go to our opinion survey
You can switch to the English language in the header of the survey website.
You can take part in the survey until 28 February 2025.
In the next step, we will incorporate the findings into the creation of design guidelines.
Project Participants
- The group is made up of members of the Corporate Communications Department
- The process is being supervised by the design and brand agency Radikant.
Project Management & Contact
Sonja
Israel
Administrative Department 8: Corporate Communications
Tasks
Project management
Email
Phone Number
Department of Corporate Communications