Revising the corporate design is a necessary investment, especially in times of crisis, increasing competition for funding and talent and falling student numbers. A competitive design that works particularly well online and is up to date internationally is becoming increasingly important in order to appeal to young target groups. The design also needs to be revised in order to meet today's requirements for accessibility and inclusion.
Of course, a design overhaul incurs costs. However, these are also incurred if the design is not adapted - outdated materials and templates make using the design unnecessarily time-consuming. 15 years ago, technological development was not as advanced as it is today, which is why the current design is not optimally suited to many modern use cases. Without clear guidelines, users often have to spend a lot of time and energy making design adjustments.
In the long term, investing in a design overhaul will reduce costs. Optimized administrative processes, especially in the digital area, can make numerous workflows more efficient. For example, forms or digital tools such as apps could be created more quickly and easily.
